Jordan Cannon - Ep. 001
Just have faith in the process and know that it’s not gonna come easily
Born and raised on the east coast, Jordan grew up with a strong fascination of rock climbing but didn’t have much access to real rock. Therefore, his younger years were spent watching climbing videos and reading adventure magazines, formulating his understanding of clipping the rope and placing gear.
He’d climb trees pretending he was placing protection and ramble around his local gym with a single cam hanging from his harness. The seed was planted in his mind, he just needed to find himself in richer soil.
Thanks to his pursuits in education and soccer, he found it. He arrived out west on an invite to play soccer for a university in Southern California. Here, amongst the vast array of rocks that span the American southwest, Jordan really started to feel at home in the world of rock climbing.
Today, Jordan is sponsored by Metolious, Friction Labs, Scarpa and Maxim ropes and is an Ambassador for The North Face. Solid evidence that he is, indeed, a consummate athlete and hell of a nice guy.
His bold ascents and respectful nods to the heritage of climbers that came before him have lead to a promising future that’s already on an impressive rise. I was thrilled to catch up with Jordan in the storied valley of Yosemite National Park, just days before he launched into his long-term project of “Golden Gate” on the SW Face of El Cap with his good buddy Callen Hearne.
That’s the attitude you have to have towards certain goals and objectives, you can’t just bumble around, they’re not going to tick themselves
Prior to meeting up, Jordan had spent considerable time cleaning up the route. Replacing old and worn/loose fixed gear and anchors, prepping it for his ascent, for that of others to follow and, in his words, giving the route the respect it deserves. This is a fine example of just how much passion and respect Jordan has for this craft and all the people that pour themselves into it.
But there is so much more to Jordan. Whether it’s his love for Indiana Jones (check out his instagram posts from Moab, you’ll see what I mean) or his belief that no one should be stuffed into a canned career; he’s truly someone that is driven to see what the possibilities of humankind really are.
Also. I really hope you’ll take a moment and check out some videos of Jordan. He’s an honest guy. Really honest. And really hard working. He’s been through some things at a young age that have shaped him into such a respectable human. I won't spoil the videos, they speak for themselves.
The Yosemite Fitness Test :: Linking the best hard sport climbs in Owens River Gorge, in a day, to prepare for big wall free climbing
Yosemite Facelift Presentation 2017 :: Speed climbing fall on the Nose of El Capitan
Alex Honnold :: professional adventure rock climber
Samuel Crossley :: filmmaker, photographer, climber
Golden Gate :: rock climb on the SW Face of El Capitan in Yosemite Valley
Valley Uprising :: Award winning film recounting the history of Yosemite Valley (not mentioned in the show)
Climbing Terms :: Rock and Ice does a great job breaking it all down.
Safety Ratings :: another solid Rock and Ice link
Nose in A Day :: Write-up by Moja Gear’s Natalie Siddique
The Double :: Short and sweet description (very short)